I. Africa's Agricultural Boom and the Global Demand for Fresh Produce
Africa stands on the precipice of a significant agricultural revolution, with its food and agriculture market projected for substantial growth by 2030. This optimistic outlook positions the continent as a vital player in meeting the world's escalating demand for fresh produce. As global consumption continues its upward trajectory, Africa is increasingly recognized as a crucial source, with this demand actively supporting the expansion of fresh produce exports from the continent to key markets, particularly in Europe.