Transit damage. Perhaps one of the biggest, and most common threats to your business.
We have all been in that situation; waiting impatiently for your consignment to arrive… but when it does, the packaging is dented and damaged, and your goods - not in the same condition you ordered it in.
In turn, ultimately this leads to an extremely negative impact on your customer satisfaction, creating a downhill spiral into an undesirable brand perception and a limit of potential for repeated sales and customer loyalty.