Transit damage. Perhaps one of the biggest, and most common threats to your business.
We have all been in that situation; waiting impatiently for your consignment to arrive… but when it does, the packaging is dented and damaged, and your goods - not in the same condition you ordered it in.
In turn, ultimately this leads to an extremely negative impact on your customer satisfaction, creating a downhill spiral into an undesirable brand perception and a limit of potential for repeated sales and customer loyalty.
Happy clients = loyal clients, who are likely to spend more with you, and recommend you to others, whereas unhappy clients who are frequently receiving imperfect items, won’t.
The detrimental impact on your business and it’s future growth can be harmful.
This of course leads us onto the question ‘how can you protect your perishable goods in transit?’
It is first wise to understand why your item is being damaged in the first place; though the list can be long and wide.
Of course, there are also issues that you cannot control, and are completely out of your hands: this can include humidity, extreme temperatures and delays in transit.
In fact, the main reasons air freight is damaged are because:
Air freight is widely considered to be the best way to transport perishable goods. Airports have specifically created dedicated areas with temperature-controlled refrigerated chambers and freezers to make handling perishable goods a simple process - the cost of shipping by air reflects that difference, too.
The key factor to shipping perishables and keeping them from spoiling are refrigeration and insulation. These 2 factors are put in place to keep the temperatures cool inside, whilst keeping the heat and humidity outside.
Packaging is the first element you should consider when protecting your perishable goods from getting damaged or going bad during transit.
This point leads us smoothly onto the second, and perhaps the most important element to consider when protecting your perishable goods; cold storage.
Whilst ensuring the maintenance and longevity of perishables which are highly temperature sensitive can be challenging, is it absolutely essential that they are consistent in the perfect temperature for the length of their journey. A wavering in the slightest of temperatures can be all it takes to ruin your perishables.
At CargoWise, we have a range of products and solutions with the aim of protecting goods from thermal excursions, keeping products at required temperatures, and ensuring that consignments meet customer expectations to eliminate consignment rejection.
Take a look here:
https://www.cargo-wise.co.uk/en-gb/our-products
We’d love to hear how you go about protecting your perishable goods in transit, or perhaps you’re struggling to get started.
Either way, get in touch!